"PERSONALLY, I like the risk of creating something and making it successful... This is what a creator should be…challenging himself to create something that people want to observe and learn more about. It's not just fashion, it's also an object that they want to invest in and own, have, look at." - Marios Schwab (Business of Fashion)

Through his conceptually driven and unashamedly theoretical approach to fashion, Greco-Austrian Marios Schwab has won the hearts of fashion critics and buyers alike since launching his London-based label in 2005.

Despite a childhood dream to become a ballet dancer, Schwab began his training in Austria at the Annahof school at the age of 15. He embarked on a four year course in classical tailoring and technical construction of garments. The skills garnered at Annahof have proved to be the cornerstone of the Marios Schwab brand aesthetic.

Schwab moved on to Berlin's ESMOD University graduating with distinction and the institution's award for Best Student. From this, he completed an MA in Womenswear at London's prestigious Central Saint Martins under the guidance of the formidable Louise Wilson.

After showing for three seasons as part of Fashion East's initiative for emerging talent, Schwab debuted independently at SS 2007 LFW to great critical acclaim – notably scooping the prize for Best New Designer at the British Fashion Awards in 2006 and the Swiss Textiles Award in 2007. Furthermore, in May 2009, Schwab was appointed Creative Director of the iconic American Label Halston in what Vogue described as a "match made in heaven".

Never complacent, Schwab's design aesthetic is not only cutting edge but steeped in respect for traditional craftsmanship and innovative technological advancements.

With narratives informed by everything from tattoos and mystical symbols in SS11 to split page books in SS10. The collections are as intelligent as they are desirable to clientele including Chloe Sevigny, Kylie, Jessica Alba and Demi Moore.

Recent collections have explored the themes of period costume, lingerie and Schwab's Austrian upbringing in a shift from the body conscious designs with which he became synonymous.

Furthermore, with continual features and editorials in a range of international publications from Vogue to Dazed and Confused, stockists the world over and ongoing collaborations with Mykita and Swarovski, it remains inarguable that Schwab is a leading light in the British Fashion Industry.